--- title: "Antimetal Case Study: $2.57M Automated Outbound | OneGTM" description: "Automated Outbound at Antimetal: 17 deals, $2.57M in pipeline, 10 BDR qualified and 6 technical evaluations, December 2025 to May 2026." url: https://getaob.com/antimetal-case-study --- [image: Antimetal] × [image: OneGTM] Customer story · Infrastructure software # Antimetal's Automated Outbound created $2.57M in pipeline OneGTM built the CRM, scoring, signals and routing behind Antimetal's outbound, working with the team in their New York office, then handed the system to them. By [Garrett Wolfe](https://garrettawolfe.com), OneGTM. Published November 2, 2026. 17 deals from automated outbound $2.57M pipeline created 6 technical evaluations > "OneGTM rebuilt how we find and work accounts. Our reps now open Attio and see which accounts are scoring, which just had an outage, and who to reach out to, with the phone number already there." [image: Yohan Sudheer] **Yohan Sudheer** Head of Growth, Antimetal Key takeaways - Automated Outbound created 17 deals and $2.57M in pipeline from December 2025 to May 2026. 10 reached BDR Qualified and 6 reached Technical Evaluation. - Seven buying signals decide who hears from Antimetal and when, and reps see the reason on the Attio record. - OneGTM built the system with Antimetal's team from January to April 2026, then handed it over. ## At a glance Company [Antimetal](https://antimetal.com/), the autonomous system for production that diagnoses, fixes, and prevents issues across your environment Type of work End to end GTM systems build, then handover Channels Cold email, LinkedIn Dates January to April 2026 OneGTM team Garrett Wolfe 01 Results ## 17 deals and $2.57M in pipeline Automated Outbound created 17 deals worth $2.57M in Antimetal's Attio between December 2025 and May 2026. 10 reached BDR Qualified and 6 reached Technical Evaluation. The deals came from across the system: website visitors, competitor likers, outages, promotions, new hires, cold outreach, and prospects re-engaged after not booking. | Stage reached | Deals | | --- | --- | | Created | 17 | | BDR Qualified | 10 | | Technical Evaluation | 6 | Automated Outbound deals created December 2025 to May 2026. A deal is counted at every stage it reached. Want this built for your team? Tell me what you're trying to fix. The call is with me, and I'm the one who'd build it. Book a call with Garrett 02 What we built ## From account score to booked meeting Antimetal needed to spot the right accounts when something changed at them, and get those people to the right rep. A fit score ranks every account by size, engineering footprint and how much reliability matters to them, so reps work the best accounts first. Signals then trigger email and LinkedIn campaigns, on 250 inboxes sending about 1,225 emails a day, and meetings route through Default. 1. 01**Score**Rank accounts by fit 2. 02**Detect**7 signal sources 3. 03**Reach out**Email and LinkedIn campaigns by signal 4. 04**Route**Scheduling on Default 5. 05**See**Attio dashboards and an intent app ↺ Signals refresh who to reach and why How the system fits together: score accounts, detect signals, reach out by signal, route meetings, and give the team one view of it. 03 For reps ## Everything for the call, on the Attio record Antimetal's reps work out of Attio, so we rebuilt the records around the call. A rep opens a company, a contact or a deal and the context is already there. 01 ### Why this account, why now Cards on the record show the account's score and the signal that put it in play. 02 ### A saved view for each rep Each rep has views filtered by signal. That view is the list they work. 03 ### The full outreach history Every record shows what already went out, so the next person can pick up from there. 04 ### A phone number ready to call A Clay waterfall runs each person through several phone providers until one returns a number, and it lands in the rep's view. 04 Signals ## Seven signals that put an account in play New hires, promotions, SRE and DevOps job posts, people who liked a competitor's post, LinkedIn page followers, website visitors, and outages. Each one feeds its own campaign and posts to the team as it happens. Outages got a custom monitor. A Clay workflow watches target companies' public status pages and X, and logs each incident with its severity and date. It tracked about 357 outages, and that log fed the Outages campaign. > "All outages are relevant to us. Something happened that led to a system not working the way it's supposed to work." [image: Yohan Sudheer] **Yohan Sudheer** Head of Growth, Antimetal 05 Handover ## Handed to Antimetal's team in April 2026 Antimetal brought this work in house in April 2026. We ran handover sessions, left documentation and training behind, and their team has kept building on it since. ## The people on this work [image: Yohan Sudheer, Head of Growth, Antimetal] **Yohan Sudheer** Head of Growth, Antimetal [LinkedIn](https://www.linkedin.com/in/yohansudheer/) [image: Charlie O'Neil, Growth and GTM, Antimetal] **Charlie O'Neil** Growth and GTM, Antimetal [LinkedIn](https://www.linkedin.com/in/charlesoneil/) [image: Garrett Wolfe, Founder, OneGTM] **Garrett Wolfe** Founder, OneGTM [LinkedIn](https://www.linkedin.com/in/garrettawolfe) ## Antimetal case study FAQ ### How did OneGTM generate pipeline for Antimetal? OneGTM built a signal-based outbound system on Attio and Clay. Automated Outbound then created 17 deals and $2.57M in pipeline from December 2025 to May 2026. 10 reached BDR Qualified and 6 reached Technical Evaluation. ### What signals did OneGTM use? Seven signals: new hires, promotions, job posts, people who liked a competitor's post, LinkedIn page followers, website visitors, and outages from public status pages and X. Those fed the campaigns behind the 17 Automated Outbound deals. ### What results did Antimetal get? 17 Automated Outbound deals and $2.57M in deal value, from December 2025 to May 2026. 10 reached BDR Qualified and 6 reached Technical Evaluation. ### What did OneGTM build for Antimetal? Attio dashboards reps work from daily, a phone waterfall in Clay, an account fit score, seven signals, an outage monitor that tracked about 357 outages, and email and LinkedIn campaigns on 250 inboxes. OneGTM handed it over in April 2026. ### When did OneGTM work with Antimetal? January to April 2026. OneGTM handed the system to Antimetal's team in April 2026. How this was measured: deal results come from Antimetal's Attio, using deals with Primary Deal Source "Automated Outbound" created December 2025 to May 2026, pulled November 2, 2026. Build details come from the March 2026 handoff doc and project tracker. Yohan Sudheer approved this page and its quotes. Want a signal-based system built and handed to your team? ## Related - [OneGTM case studies](https://getaob.com/case-studies): Customer results from GTM engineering engagements, and how each one was measured. - [Signal-based outbound agency](https://getaob.com/outbound-agency): Cold email and LinkedIn systems triggered by real buying signals. - [Buying signals guide](https://getaob.com/buying-signals): The 15 B2B buying signals worth tracking, how to detect each one, and how to turn a signal into outreach. - [Clay agency and Clay consultant](https://getaob.com/clay-agency): Clay tables, enrichment waterfalls, and scoring from a Clay Artisan Solutions Partner. - [GTM engineering services](https://getaob.com/systems): Everything OneGTM builds, from CRM enrichment to signal-based outbound. ## More case studies Recruiting [image: Coastal Recruiting] ### Coastal Recruiting grew accepted candidate intros 4.7x in four months "Truly, you've been the best partner / consultant we've ever worked with (and we've worked with a lot)." David Friedman, Co-founder Read the case study **4.7x**accepted intros per month, April to August **~10 a day**intros accepted by recruiters since August **71 of 72**days with an interested candidate reply Distressed industrial real estate [image: Green Dock Partners] ### Green Dock Partners gets a daily digest of industrial site closures "This sample daily summary email looks awesome. I like the format and think it gives us all the info we need to review quickly." Jacob Solomons, Partner Read the case study **518**industrial sites in the shared tracker **25**top sites with ranked call lists **Twice a day**the tracker checks its sources ## Talk to OneGTM Tell me what you're building. I reply the same day. Book a call at [getaob.com/#contact](https://getaob.com/#contact) or email [team@getaob.com](mailto:team@getaob.com).