Growth Today review: services, focus, and alternatives
Growth Today appears in our GTM engineering agency landscape as a Clay agency: London-based GTM automation agency building outbound and RevOps with Clay and AI.
What Growth Today does
Growth Today is an AI-native GTM agency that builds three connected engines for B2B teams: a LinkedIn content engine, automated outbound that mixes 1:1 signal plays with broader TAM outreach every 60 days, and ABM ads that feed engagement into account scoring. Add-ons include TAM Radar for scheduled sourcing of new ICP-fit accounts, an Intelligence Engine for CRM enrichment and scoring, an Inbound Activator that researches and routes every form fill, and REX, an AI agent that handles email replies for up to five touches. It also sells managed GTM engineering inside the client's CRM.
- Managed GTM engineering inside your CRM
- Automated outbound with signal and volume plays
- LinkedIn content engine for founders and executives
- ABM ads tied to account scoring
- TAM Radar for scheduled account sourcing
- CRM enrichment, tiering, and inbound routing
- REX AI agent for email reply handling
Who Growth Today fits
The site targets B2B teams with $1M+ in revenue. Its GTM engineering page says most current clients are SaaS companies around $10M to $50M ARR, though services firms also fit, usually on HubSpot or Salesforce, with buyers ranging from the CEO to sales and growth leaders. It says clients are mainly North American, with some in the UK, Ireland, and Europe. It suits teams without a full-time GTM engineer or with a stretched RevOps team.
- Its site says it is among roughly 20 Clay Enterprise agency partners globally and shows a Clay First 100 partner badge.
- Partner badges on its site include HubSpot, Instantly, Smartlead, HeyReach, Lemlist, OutboundSync, Prospeo, RB2B, and Icypeas.
- Its homepage says it serves 130+ B2B teams.
- Its site names co-founders Brigitta Ruha and Jani Vrancsik.
- Its site says it limits how many clients it takes on.
How Growth Today works
Work runs as a 90 day pilot. Days 1 to 21 cover ICP alignment, account mapping, messaging, and system setup, with first content, ads, and sequences live by day 21. Month one launches and tracks KPIs across channels, month two scales what works, and day 90 brings a performance review on pipeline, cost per opportunity, and attribution. For GTM engineering it follows a data, then automation, then activation order: TAM in the CRM, scoring and tiering, routing rules, then campaigns. Enrichment runs through a Clay-based layer, with builds in HubSpot, Salesforce, or Attio. The FAQ says email infrastructure takes two to three weeks from scratch.
Its site names Brigitta Ruha and Jani Vrancsik as co-founders. The site does not state a headquarters location.
Published results and clients
These are Growth Today's own claims from its website. We have not verified them independently.
- Its site says Cavalry booked 111 demos in 120 days at a 4.21% reply rate.
- Its site says it researched and scored a 50,000-account TAM for ActiveCampaign with 15 data points per account.
- Its site says Stord tiered 160K+ accounts and eliminated manual research.
- Its site says AfterSell booked enterprise demos at $102 each with 76% lead-to-demo conversion.
- Its site says Mode Mobile reached 54% reply-to-opportunity conversion on its best vertical.
- Its case studies also cover Ramp, Gladly, Bigblue, and Redesign Health.
Engagement and pricing
Its site says engagements start with a 90 day pilot with no long term lock-in, ending in a performance review where the client decides what comes next. Clients can buy one engine or all three. For managed GTM engineering, how much of the operating stage Growth Today owns is agreed upfront. Prices are not published.
How Growth Today compares
Clay agencies range from outbound shops that use Clay for list building to GTM engineering firms that build Clay into a full revenue system with the CRM, sequencer, and automation layer. Clay partner tier, how tables are documented for handoff, and credit efficiency are the useful things to compare.
The 90 day pilot is a lower-commitment way to test the agency, so agree the day 90 scorecard upfront: pipeline, cost per opportunity, and how attribution across content, ads, and outbound will be measured. Ask whether REX replies go out under your name and how handoff to reps works. Several case studies report activity metrics such as accounts scored, so ask for pipeline or revenue figures where they exist, and confirm who owns the Clay workspace and data after the pilot.
Growth Today vs. OneGTM
| Growth Today | OneGTM | |
|---|---|---|
| Type | Clay agency | Founder-led GTM engineering practice |
| Focus | London-based GTM automation agency building outbound and RevOps with Clay and AI. | Outbound, signals, enrichment, RevOps, and AI systems built in the client's own accounts |
| Pricing | Its site says engagements start with a 90 day pilot with no long term lock-in, ending in a performance review where the client decides what comes next. | Scoped on a call |
OneGTM wrote this profile and competes in the same market, so weigh the comparison with that in mind. The facts about Growth Today come from its own website.