Antimetal's Automated Outbound created $2.57M in pipeline

Automated Outbound created 17 deals worth $2.57M in Antimetal's Attio between December 2025 and May 2026. 10 reached BDR Qualified and 6 reached Technical Evaluation.

The deals came from across the system: website visitors, competitor likers, outages, promotions, new hires, cold outreach, and prospects re-engaged after not booking.

Antimetal needed to spot the right accounts when something changed at them, and get those people to the right rep. A fit score ranks every account by size, engineering footprint and how much reliability matters to them, so reps work the best accounts first.

Signals then trigger email and LinkedIn campaigns, on 250 inboxes sending about 1,225 emails a day, and meetings route through Default.

Antimetal's reps work out of Attio, so we rebuilt the records around the call. A rep opens a company, a contact or a deal and the context is already there.

New hires, promotions, SRE and DevOps job posts, people who liked a competitor's post, LinkedIn page followers, website visitors, and outages. Each one feeds its own campaign and posts to the team as it happens.

Outages got a custom monitor. A Clay workflow watches target companies' public status pages and X, and logs each incident with its severity and date. It tracked about 357 outages, and that log fed the Outages campaign.

Antimetal brought this work in house in April 2026. We ran handover sessions, left documentation and training behind, and their team has kept building on it since.